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Television and Digital Platforms: Youth Viewing Habits in the Era of Web Streaming

, , 978-93-6252-537-6 PAPERBACK FIRST VOLUME , ,

Meet The Author

Youth can’t rely on just one kind of media to meet their demands for
knowledge and enjoyment, so they are presented with a wide range of options to
choose from in the realm of media. The Internet, television, movies, and print
media are all common forms of entertainment for adolescents, and the
differences between these forms of entertainment are sometimes blurry. Over the
past few years, young people have even been referred to as “active media users.”
The strategy that is used in this research is to develop a variety of factors that
encourage the younger generation to watch television, and it will also consider
the diverse viewing habits that youngsters have. A survey and a supported focus
group study were carried out to get more information regarding the television
viewing habits of people of varying ages as well as the alternative applications
of digital platforms. The book says how the transition to digital media has
affected the watching patterns of young people in front of the television. During
this research, a number of different metrics about the availability of television
and digital media platforms for usage by young people as well as their exposure
to these mediums were uncovered. It is possible for a person’s ability to access
and make use of alternative digital platforms to be influenced by a variety of
demographic factors. To gain a better understanding of the television viewing
habits of young people, the distinguishing characteristics of traditional and
modern patterns of television viewing were investigated. These characteristics
included particular attention paid to the device, platform, content, and time. In
order to solve the prediction and classification issues, a linear regression analysis
was carried out.

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