IT ENABLED NEW AGE BANKING: INDIAN SCENARIO

Indian is one of the most important countries that has readily accepted to march ahead in the application of technology in all spheres of their functioning since 1991 the year from which the Liberalization, Privatization and Globalization (LPG) policies were initiated. The sweeping revolution of this initiative has introduced technology in all spheres of business. Bank is one such sector that benefited through the introduction of technology which is defined as new age banking or innovative banking or digital banking or IT enabled banking. The new age banks have the benefit of introducing convenient features to benefit customer services be it withdrawal, deposits, loans, investments and other similar features. Technology has opened new markets, new products, new services and efficient delivery channels for the banking industry. Online electronics banking, mobile banking and internet banking are just a few examples. Technology has also provided banking industry with the means to deal with the challenges the new economy poses. The IT revolution has set the stage for unprecedented increase in financial activity across the globe. The progress of technology and the development of worldwide networks have significantly reduced the cost of global funds transfer. It is technology which enables banks in meeting such high expectations of the customers who are more demanding and are also more techno-savvy compared to their counterparts of the yester years.