SUSTAINABILITY, COMMUNICATION- CORPORATE SOCIAL RESPONSIBILITY

Today, human beings have been facing many challenges to keep the balance between the development of human societies and the exploitation of resources on the earth. World Societies have been coming together and today, we live in the global village as we live in connected World also via digital technologies. On the above of this, we also live, today, as knowledge-based societies. So, we can say, knowledge society is the current phase of human societal development process. In this perspective, communication is a crucial aspect of whole human development process and various mass communication tools are available in the present digital World for communicating different sustainability goals and sustainable development efforts and its messages among audiences and all stakeholders.

The goals of national development in every country and society and syncing these goals with sustainable development goals set by United nations for the World humanity is today not only the responsibility of the governments but also of corporate companies and organizations. Hence, corporate social responsibility activities have become now integral aspect of any business organization in the World.

This book talks about the corporate social responsibility activities and its communication through media vehicles among audiences, societies, and all stakeholders of any organization. This high academic work treatise upon use of communication and mass media in the context of corporate social responsibility activities done by corporations in the World and to achieve the goals of sustainable development goals.

The book has been authored after many research papers got published by the author on the same subject area and this book is outcome of many research work and mainly doctoral research work done by the author during the last 5 years period- from January 2016 to June 2020.

The idea behind creating this high academic treatise on CSR communication and Sustainability is to bring those communication issues into focus, the corporate companies and organizations involved in CSR activities fear to adopt positive or proactive approach towards corporate social responsibility reporting and its communication towards all stakeholders. Media uses for CSR reporting or communication always has been inhibitive approach for many corporations in every major country due to fear of exposing too much and keeping their business profits at stake.

This book has the outcome of research studies done via survey among diverse sector corporate companies and their CSR managers about how they employ their CSR communication strategies and why they are fearful for not being open to communication among all stakeholders in aggressive way of media communication.

This book also talks about the awareness level of consumers about corporate social responsibility activities done by their chosen companies from whom they buy services or products. And how their awareness level and two-way communication to companies enhance the brand image of those companies.

This higher academic work has been done keeping the corporations and organizations involved in CSR activities and sustainability goals in mind. This book will serve the purpose of referencing various latest innovative inputs currently relevant for the communication strategies for CSR (corporate social responsibility) activities and how can corporate-companies and research scholars and institutions of CSR make their strategies of CSR communication approach and enhance their brand image at the same time.

This book is the outcome of descriptive and explorative research designs and various research method, and tools were involved to arrive on surprising results and outcomes. Survey research method for consumers, content analysis of media communication, and case study method with thematic analysis for CSR managers of corporate companies have been used for this well scientific research book.

The book talks about how the corporations can take up CSR spending as in the form of investment (not apparently) and not feeling it as any burden on their profit and budget, because this CSR activities and spending will be contributing into their brand image enhancement if they adopt proactive CSR communication approach among various media communication.

This book has been created keeping in mind that very few academic work has been done which can cater the need of corporate World and make the communication media industry-corporate governance-academia relationship in the equilibrium.

Being the author of this creation, I hope this book will serve a wide and large sections of audiences and corporate World, academic institutions, World agencies of United Nations Organization (UN agencies) and other development agencies who are involved in CSR (corporate social responsibility) activities and making efforts to achieve the sustainability goals set by UNO in 2030 year.