Retail Banking in Kerala

Retail banking plays a pivotal role in the financial landscape of Kerala,
providing essential banking services to a broad spectrum of customers, from
urban professionals to rural farmers. In recent years, the competitive nature of
the banking industry has led to a growing focus on improving service quality
and operational efficiency to meet the ever-evolving needs of customers. This
book delves into the multifaceted dimensions of retail banking in Kerala, with a
particular emphasis on service quality and operational practices. By analyzing
key factors such as customer satisfaction, internal service quality, technology
adoption, and the role of bank employees, this work aims to provide a
comprehensive understanding of how banks can enhance their service offerings
and streamline operations in the region.
The insights gathered in this book are based on extensive research, including
empirical studies and case analyses of leading banks in Kerala. With the
growing importance of customer-centric approaches and the influence of digital
transformation, this book also explores the challenges and opportunities that
arise in maintaining high standards of service quality in a dynamic banking
environment. We hope that this work will serve as a valuable resource for
banking professionals, researchers, and policymakers who are interested in the
future of retail banking operations in Kerala and beyond.