INTERNATIONAL CONFERENCE ON TRANSCENDING THE FRONTIERS OF MANAGEMENT SCIENCE AND TECHNOLOGY

This volume contains 20 papers from International conference on Transcending the Frontiers of Management Science and Technology (ICTF-2021). Business organizations in the current era are experiencing speedy revolution strengthened by technical freshness, varying demographics, changing consumer patterns, upsurge of the new data economy, all against the background of a continuous and expanding economic integration. It is vital that business management scholarship evolves at an identical pace to support the economy in face of unparalleled opportunities as well as disruption. In order to facilitate the conference proceedings, this book is divided into twenty chapters, which is designed to cover papers of academicians, researchers, practitioners around the world who thoughtfully deliberated upon and shared their research findings during the conference.

Chapter one of this book deals with customer satisfaction from online shopping, authors with the help of this paper reached to the conclusion that on an average female students shops more than male students through online platform. Chapter two deals with effectiveness of online classes during COVID 19 pandemic. The output of joint survey conducted by the authors reached to a conclusion that online classes were the only feasible mode of education during lockdown period. Chapter three of this book covers impact of impact of COVID 19 on marketing strategies across different sectors. Chapter four deals with impact of COVID 19 pandemic on starts ups. Chapter five is very important and crucial and it covers different factors which forced buyers to switch to online purchase mode.

Chapter six highlights employee engagement and employee retention, the overall theme of this paper is based on higher degree of employee retention does not help the organization in the short run. Chapter seven talks about motivation in place of work. The centre of attention of chapter eight is to highlight importance of Supply Chain Management (SCM) Model, in formulation of business plans & strategies. Chapter nine is devoted towards use of artificial intelligence in disaster management around Himalayan region. Chapter ten is able to attract attention of audience towards tourism policy in India. This paper evaluated that, tourism and activities related to tourism, are continuously regulated and monitored from a long-long time. Now, the time has come, when governments, not only at national level, however, at international level are thinking of and implementing the concepts of Sustainable Tourism, for a better present and prosperous future.

Chapter eleven is based on theme of international human resource management, wherein the authors of this paper reached to the conclusion, managers working in an international environment are obviously more subject to the impact of multi-country, regional and global change dynamism than managers in single country operations. Chapter twelve is drawing attention towards the implications for the energy sector in the United Kingdom. Chapter thirteen is able to highlight importance of digitalization. Digitalization has enabled the businesses to stay connected with their employees and customers, even in the era of social distancing & lockdown. Many businesses chose online selling and used data and digitalization to make faster and smarter decisions. Chapter fourteen is able to show significance of female entrepreneurs in the economic growth and development of India. Chapter fifteen is able to debate on the different stages involved in the development of a startup in Indian ecosystem.

Chapter sixteen talks about scenario of public and Private Mutual Funds in India, this chapter is able to establish core idea that mutual funds industry is still at nascent stage in India, this industry have ample scope of growth in rural markets. Chapter seventeen highlight involvement of artificial intelligence in organizational decision making. Chapter eighteen is based on corporate ethics, which have helped different organization to build good corporate image. Chapter nineteen is based on Employer Branding for its Employees. In this paper authors picked up study of Semco Partner Brazil, and reach to the conclusion that after, Semco redefined and restructured them they were not only able to maximize their revenues but were also able to ensure a higher level of motivation among their employees. Chapter twenty is able to grab attention of readers in exploring different challenges faced by rural entrepreneurs in Uttrakhand.

To conclude, this book addresses widespread issues, which capture contemporary advances in management science, and technology to encourage synergies from diverse ideas, concepts, and collaborations among stakeholders.