The main motives of this research work are to look at how ethnic festivals affect the socio-cultural, economic, and environmental well-being of local indigenous community and to develop a holistic model of ethnic festivals impact on indigenous local community’s well-being. The primary data is composed from indigenous local community from 11 districts of Mizoram through a structured questionnaire. A total of 399 samples were collected from the respondents. The overall survey tool reliability value is 0.83. Primary data were analyzed by using multiple regression. The indigenous local community’s socio-cultural well-being is influenced by five factors such as cultural and educational benefits, community benefits, cultural opportunity, emotional attachment, quality life concern. Followed by the indigenous local community’s economic well-being determined by three factors such as macro benefits, micro benefits and standard of living. Further, the indigenous local community environmental well-being is influenced by three factors such as carrying capacity, ecological degradation and traffic and waste management. Furthermore, this research study also identifies how ethnic festival influences indigenous local community’s socio-cultural well-being, economic well-being and environmental well-being. In addition, this research study establishes that ethnic festival has strongly influences on the indigenous local community’s socio-cultural well-being, economic well-being and environmental well-being. This research study as such developed a holistic ethnic festivals impact measurement model to identify impact caused by ethnic festivals on well-being indigenous local community. The key insights of this research may contribute for shaping the existing theoretical model on impact of ethnic festivals on local community’s well-being.
Keywords: Ethnic Festivals, Indigenous Local Community, Socio-Cultural Impacts, Economic Impacts, Environmental Impacts & Well-being.
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