Entrepreneurship is the buzzword today. There has been a remarkable growth in the start-ups in India during the last decade. It is also a worth noting fact that most of these start-ups are web-based start-ups. Technology has changed way of doing business. IT based new ventures have many distinct features such as they serve instantly, they have high growth potential, their expansion is seamless and they involve technology in the core of their main business process. This book is not a mee too book on Entrepreneurship.
The book has been truly written in the context of Entrepreneurship in the Digital Era. All the chapters in this book revolves around how the face of entrepreneurship has changed after E-commerce explosion and how the tech-based ventures have replaced or giving stiff competition to the store based and traditional formats of business. The technological interventions have aggregated the world. Now, the focus is not on goods or tangibles, but it is more on customer convenience, instant delivery, satisfaction and delight.
In this book, a case study of new tech-based venture has been added at the end of each chapter (except a few). The ventures covered in these case studies / success stories are Paytm, OYO Rooms, Fab India, Netflix, Tiger Global Bambooindia and Nykaa.
This book is a pathbreaking text book that has put together the Entrepreneurship and Digital Intervention. We are sure that this book will be able to guide the student, professionals, academicians and entrepreneurs towards their best performance in the area of Digital Entrepreneurship and Entrepreneurship Development in the Digital Era.
We sincerely believe that this book would enhance the knowledge of our readers in the area of contemporary entrepreneurship and would provide new insights to the budding entrepreneurs and new start-ups.
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