CONSUMER RESEARCH IN A POST PANDEMIC WORLD

This book discusses the consumer research focusing on the issue of food consumption in the post-Covid-19 era. The study’s primary goal was to examine consumer behaviour with regard to purchasing and consumption patterns for a few different food product categories & to research how consumers behaved in the post-Covid era with regard to health and safety. 406 respondents completed a self-administered questionnaire, and data were analysed using SPSS software’s multivariate analysis. This study employed a single cross-sectional descriptive research design.
The findings show that most consumers carry on with their regular shopping during the post-Covid period, showing little change in purchasing behaviour. Additionally, the results showed that the level of spending has remained constant. Foods like candies, cookies, cakes, packed frozen dinners, and canned goods have all remained popular despite increases in the intake of
fruits and vegetables and decreases in the consumption of fast food and street food. Consumer behaviour toward “cooking and preparing food,” “spending a lot of time in cooking,” “creating easy meals (e.g., instant foods, etc.)” & “Eating between meals (e.g., snacks),” & “Eating with family members” has slightly grown. Customers have had slightly fewer orders for fast food.
According to the findings of the hypothesis testing, while there is no relationship between marital status and stocking food and water during the post-Covid period, there is one during the lockdown. The type of family, the manner in which food and drink are kept during lockdown, and the post-Covid era are all related. In addition to safety and security measures, factors influencing customers’ Post-Covid behaviour also include marital status, monthly income,
level of education, and age group. In terms of factors influencing consumer behaviour during the post-Covid period, the result demonstrates that there are substantial differences between the health consciousness component and family structure, occupation, monthly income, and educational background.