We are pleased to place before the readers a book on Indian Business Environment. This book will help both UG and PG courses in Arts, Commerce and Management.
Business Environment, also known as market environment is sum or collection of all internal and external factors such as employees, customers’ needs and expectations, supply and demand, management, clients, suppliers, owners, activities by government, innovation in technology, social trends, market trends, economic changes, etc.
In the words of Dr Manuel Tauro, “Business in today’s complex environment is an adventure and is challenging. It will be rewarding to those who would make accurate moves in tune with the changing surrounding factors. In order to sustain and remain in business, entrepreneurs today have to understand the prevailing socio, economic, political, legal and ethical environment in which they operate their business.”
A course on business environment, unlike other courses in economics, helps students relate to and analyse what they observe around them in terms of economic development and growth. It also gives them an excellent grounding to take sensible business decisions. It is, therefore, imperative that students clearly understand the dynamics of the interrelationship of economic concepts that accounts for a rapidly changing business environment. This can be achieved only when students are presented with the concepts of economics, against the backdrop of the latest developments in India and the world.
The book contains 8 chapters written in simple language and style. I hope the readers will appreciate my effort. Any errors may be brought to my notice.
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