RECENT TRENDS & CONTEMPORARY ISSUES IN BUSINESS AND MANAGEMENT

With the rapid development in business and technology, enterprises are now facing competition that is fiercer than ever before. Today business is expanding rapidly and managing this huge and complex business requires innovation and diverse knowledge. How to assist enterprises in gaining competitive advantage via business innovation and technologies has become a crucial issue. Corporate is looking forward for support from academics to face this challenge. As academicians we can support them only when we gain new knowledge through research.  Focusing on this background,  we called for research articles in the form of book chapters. It is our great pleasure to present the sixth edited book titled Recent Trends and Contemporary Issues in Business & Management. Because of the vastness and diversified nature of the topic the papers have been presented in the form of different chapters broadly divided into four broad categories namely Finance, Marketing, Human Resource Management & General

We are grateful to all the paper contributors in exploring and contributing to the literature on Glimpses of management. We are sure the outcome of this edited book will result in contributing better solution for the organizations that are facing challenges in this dynamic environment