NEW COMMUNICATION CONTOURS

The book focus is essentially on New Contours of Communication are its essential elements: dynamics, source, modes, channels, challenges, strategies, messages, and its appeals and the ultimate impact. The new Contours with regard to some of these may be transitory and may become dormant as the real situation recedes; but others may assimilate in earlier Communication elements and presents an augmented perspective of Communication discipline. Communication is evolutionary and always contextual to a Conceptual or Real situation and to the Transformed Reality. The contemporary communication scenario in 2020’s decade is presented in the book through ‘New Communication Contours. New Communication Contours have emerged in Dynamics of communication, Communication research, Mobile communications, Channels, modes and practices of communication, Strategies, Economy perspectives, Globalization and paradigm shifts. The demand for an integrated and holistic approach to communication scenario in 2020 decade of the New Normal by the communication scholars, teachers and practitioners stimulated me to write this book. It is an advance level textbook, as well academic book in Communication. It will enrich both student-scholars, professionals, academicians, and general readers’ perspective about emerging New Communication Contours in this discipline.