MANAGEMENT PRINCIPLES AND APPLICATIONS

Dealing with Management concepts and their application in one book all at the same time is more exciting and challenging to the writer as well as the reader, as it provides new dimensions to one’s understanding of the management world.We sincerely hope that our first edition of Management Principles and Applications will meet the expectation of the student community.  The language of the book is simple and the coverage of various units is exhaustive with examples. We have made serious attempts to provide the students with a deep understanding of management concepts with real-time business and corporate examples. It is hoped that this book will have an enhanced utility to the students and researchers. Feedback and suggestions for improvement of this book from the readers and the authorities in the various subjects will be gratefully acknowledged.At first, we express our gratitude to our Gurus and almighty who has blessed us with the knowledge required for writing this book.Our acknowledgements are also due to our parents, wife, family members and friends without whose support and sacrifice, this book would not have been completed by the deadline. We would also like to express our gratitude to our academic colleagues, mentors and seniors especially Shri Govind Singh Rawat, Shri Arbind Kumar Bhatt, Prof Dr Ibha Rani, Prof S. Mahabub Basha, Dr Ankit Kumar and Dr Rekha Sharma for their encouragement, guidance and reviews. Our sincere acknowledgements are also due to Mrs Padmavathi S and Rathnama S without whose support and sacrifice, this book would have remained a dream.In writing a textbook of this kind, one incurs a mounting indebtedness to several writers on the subject. It is, therefore, very difficult for us to state how greatly we are indebted to each of them. We acknowledge our debt to these authors and their publishers whose work we have referred to with mention or without mention in the course of writing this book.A great word of thanks to our Publisher, IIP Publishing House, who have taken immense pain in bringing this book in a very beautiful way in a record time.