Emerging Approaches in Marketing, Branding, and Consumer Insights

Marketing and branding are experiencing a paradigm shift driven by digital technologies, data analytics, and evolving consumer expectations. Emerging Approaches in Marketing, Branding, and Consumer Insights presents a collection of scholarly chapters that explore contemporary theories, innovative practices, and analytical tools shaping the future of marketing. This edited volume aims to integrate academic research with practical relevance, offering insights into branding strategies, consumer behaviour, and data-driven decision-making. The book is intended for academicians, researchers, students, and practitioners seeking to understand emerging trends and apply strategic thinking in a dynamic and competitive business environment.