This book is basically a guide to all those who are marketing enthusiast or those who wish to understand the concept of Marketing and its related branches like Sales and Distribution Management, Product Management, Brand Management, Service Marketing, concepts like ROI with practical application in real time scenario, concepts of Strategic management and Supply Chain Management. How all these concepts are interrelated to each other and help the marketer in making correct and concise decision to grow in professional life. I wrote this book by inculcating all my knowledge and experience of corporate world, so that the reader get maximum benefit in one go. This is the only reason I named this book as “A Bird’s Eye View on Marketing Management”.
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Original price was: ₹299.00.₹240.00Current price is: ₹240.00. ₹
Tharani Devi –
Excellent. The metaphysical contemplation on the write up brings
a louder message to the world at
large to live with peace & harmony.
The interconnectivity of nature, truth
& cosmos are expressed very clearly.
Thiruvalluvar’s Kural – it’s better to
tell a lie for the well-being of others
and Keats on beauty – gives joy
& happiness to everyone are good
examples.
@Hector Raj
Events that happen in the lives
of people which makes them
hide the ugly side of truth, the
emotions associated with facts
etc. made me read this again &
again to get some in-depth
knowledge of the seasoned writer.
Ravi Srivastava –
A very useful reference book for BBA/MBA students, excellent work by Author.
Dr. Dipali –
I use this book for classroom teaching, ideal book for marketing management with practical examples